Our Business

Bubs^® was born in 2005 from humble beginnings at a kitchen bench on Sydney’s northern beaches by a mum with newborn baby in tow. Since listing the company in 2017, Bubs has grown its turnover from $5M to c.$ 100M and become a ASX listed company with market capitalisation of c.$110M. Brand building is in our DNA and we offer families around the world a comprehensive range of Australian premium infant nutrition products under the Bubs^Ò portfolio, including goat milk infant formula, organic grass-fed cow milk infant formula, organic baby food, cereals, toddler snacks, as well as a range of adult nutritional powders under the Caprilac^Ò brand.

Bubs is Australia’s largest producer of goat dairy products with exclusive supply chain back to farmgate. Our adult goat dairy brand, CapriLac® is Australia’s leading fresh goat milk and China’s leading goat milk powder product. Our expertise in the dairy supply chain and state-of-art dairy and infant formula manufacturing facility provides us with production flexibility and scalability. Our products are sold in over 5,800 supermarkets in the US and more than 2,000 stores Australia-wide, and our brands are exported to China, Singapore, Malaysia, Vietnam, Middle East and North America. These strong foundations, coupled with our premium challenger brand position have attracted high profile investors and retail partners, such as Alibaba and Chemist Warehouse, who have invested in the Bubs growth story.

Our Culture

We pride ourselves on creating a family-friendly entrepreneurial culture that thrives on passion, purpose and pace. We have a vibrant, multi-cultural and all-inclusive team, with relaxed dress code and flexible working arrangements. The Bubs Family is supported and empowered to advance their careers in a high performance agile team culture. All team members feel proud of the quality nutritional products we produce and excited to be part of Bubs journey to becoming the next Australian success story, whilst creating new generations of happy, healthy bubs.

· Workplace flexibility with hybrid working model to support work-life balance:

currently M/W/F in office and optional Tue/Thu remote working and subject to change

· Loyalty Leave: Additional day paid annual leave on your Bubs Anniversary, accumulated each year of employment.

· Bubs Wellness Hub hosted by LifeWorks Employee Assistance Platform with free access for all family members to life coaching support for emotional, mental, financial or physical wellbeing, as well as free membership to LIFT fitness app.

Scope of Work

This role oversees Bubs promotion and advertising efforts to drive sales and build brand awareness throughout the US market. Role responsibilities include leading a team, translating a global brand and marketing strategy to the US market, developing an overall marketing plan, approving campaigns and measuring the return on investment of various advertising activities.

The ideal candidate will have proven leadership experience, extensive CPG marketing experience launching & growing brands within major brick & mortar grocery and pharmacy retailers, & e-commerce channels with proven track record of building comprehensive brand awareness campaigns utilising the complete media mix. This person will be responsible for leading and providing overall brand direction within the US context and lead a team of brand experts, agencies and our internal sales team to ensure alignment of objectives & strategy. The role also requires a deep understanding of what makes our customers tick, continually looking for innovative channels to connect & bring new customers to the brand.

Responsibilities:

· Using the Bubs global brand positioning and research insights develop the marketing strategy & plans for the US market

· Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales

· Work closely with the Bubs USA business development team/sales team to understand each Bubs current retail & online customers & new retailers/channels for brand growth

· Work with sales team to develop strong retailer plans for growth and provide strategic input to support Trade Marketing Manager with retailer plans (for bricks & mortar & online platforms)

· Develop a deep understand of the IMF & baby feeding categories to support the Global Innovations Specialist with local NPD, packaging & regulatory compliance process for local product launches and know what resonates with families with young children

· Develop comprehensive understanding of Bubs e-commerce model including pricing, distribution & promotional program

· Partner with the Head of Medical Marketing with long term health care professional strategy and establishing clear KPI’s to achieve aligning with the overall US marketing strategy

· Work closely with regulatory team (in AU as well as US consultants) to manage regulatory requirements appropriate for each market to champion the regulations for the US market ensuring all marketing activity complies with regulations

· Provide support to the global team for resources, presentations & collateral as needed

· Conduct meetings regularly with account managers/global business development team to review pipeline, resolve challenges, and brainstorm possible solutions and prioritise marketing activity & budget

· Attend conventions, conferences, and trade shows, preparing engaging displays and collateral as needed, and provide post-event reports and analysis

· Propose & manage overall US marketing budget ensure alignment with EBITDA targets

· Manage relationships and on board any new agency partners to ensure we maximise brand spend and continue to learn & grow

· Support the Supply Chain manager to oversee Customer service (consumer enquiries) processes for US market to ensure QA requirements are met

· Manage and nurture US marketing team for growth & development

Motivation, Skills and Qualifications

· Bachelor’s degree (or equivalent) in marketing, advertising, or communications

· Minimum 10 yrs relevant work experience within the FMCG/CPG sector

· Background in Retail/Consumer Goods/ Pharmaceutical industry

· Proven ability to lead and grow a team

· Organised, flexible, realistic, level-headed, coach/mentor

· Successful track record in senior marketing role executing brand building & awareness campaign creation

· Excellent leadership, communication, and decision-making skills

· Experience in digital and print marketing, content marketing, and social media marketing

· Proven ability to plan and manage budgets

· High level of business acumen, commercially savvy, strong communication skills, attention to detail and ability to work independently across a broad range of projects

· Desire to grow professionally through ongoing education

Selected candidates will be expected to complete an online video screener before proceeding to interview stage.

Bubs Australia (ASX : BUB)

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Head of Marketing USA