Summary:

The PR Manager will support strategic initiatives of the Communications Team with a focus on Jewelry and Watch categories. This role supports critical elevation across editorial and requires an understanding of working within a local market on behalf of a global luxury brand as well as cross-functional collaboration and dynamic thinking within the team. The PR Manager reports to the Director of Communications and manages the PR Coordinator as a direct report. Role is based in NYC; some travel required.

Purpose:

Support PR Director on securing press coverage on new launches and initiatives, ensuring elevated visibility, positioning and editorial rankings for Bulgari.
Drive PR efforts around High Jewelry, Fine Jewelry, and Watch collections, proactively pitching and distributing all relevant press assets.
Lead PR activities and press outreach for brand initiatives (global and local) with a focus on Regional markets.

Responsibilities:

Support PR Director on securing optimal press coverage on High Jewelry, Fine Jewelry and Watches.
Oversee PR activities for local initiatives and relevant brand events globally where the NA market has a presence
Support PR Director on pitching celebrity news and securing strong digital coverage, especially during awards season.
Lead Regional PR efforts, including executing PR Strategies for JW product categories, ensuring maximum coverage in print and digital media
Drive integration of regional PR assets around key retail initiatives such as boutique openings and local events.
Manage PR Coordinator with tracking movement of PR samples, ensuring all security and insurance guidelines are properly submitted and managed.
Cultivate relationships with regional, digital, celebrity and entertainment press and relevant KOLs.
Manage accessories and jewelry PR set inventory with PR Coordinator.
Oversee DMR press monitoring, tracking of quarterly editorial results and ensure major brand stories and features are shared with leadership and Rome in a timely manner; maintain a keen awareness of activities at competitor brands.
Support Wholesale needs by organizing product for account driven photoshoots and facilitating brand features

Qualifications:

5-7 years’ of experience in a similar position within a corporate office environment; jewelry experience preferred
Bachelor’s degree required. Communications, Marketing or related field
Excellent interpersonal skills, outstanding oral communication, with the ability to represent a brand
Understanding of the Jewelry and Watch categories
Proactive, curious, and dynamic. High self-motived with sharp attention to detail
Team Player: Ability to work well both as part of a team and independently. Enthusiastic, positive, professional and polished with the ability and willingness to work extended hours and travel if required.
Time Management Skills: Ability to work in fast-paced environment on multiple projects simultaneously. Ability to prioritize projects and work effectively, exercising agility and finding solutions to expected & unexpected problems and work effectively within deadlines.

Bvlgari

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