The Senior Copywriter at TSIA plays a pivotal role in shaping and delivering the organization's messaging, branding, and communication efforts. This role involves crafting compelling and effective written content that resonates with target audiences, drives engagement, and supports TSIA's goals. The Senior Copywriter collaborates closely with cross-functional teams to deliver high-quality content across various channels, maintaining consistency in tone, style, and messaging.
As a Senior Copywriter at TSIA, you will be a vital contributor to the organization's messaging and communication efforts, helping to elevate its presence within the technology services industry. Your ability to craft compelling narratives, align messaging with TSIA's goals, maintain consistency through the copy style guide, and effectively communicate TSIA's unique value proposition will be crucial to your role.
Key Responsibilities:
- Develop and create impactful, persuasive, and relevant copy for a wide range of mediums, including but not limited to websites, email, infographics, one-pagers, etc
- Translate complex industry concepts and technical information into clear and engaging copy that resonates with both technical and non-technical audiences
- Collaborate with marketing, design, and cross-departmental subject matter experts to ensure messaging aligns with branding and overall communication strategies
- Participate in brainstorming sessions to generate innovative ideas for content and campaigns
- Stay current with copy best practices, industry advertising trends, and the competitive landscape to inform content development, iteration, and execution
- Edit and proofread content to ensure accuracy, consistency, and adherence to style guidelines
- Own, update, and implement the copy style guide to ensure uniformity and excellence in all written communication
- Maintain a deep understanding of TSIA's target audiences and tailor messaging to address their needs and pain points
- Stay agile in messaging and pivot/update content as needed to adapt to evolving market dynamics
- Effectively communicate TSIA's universal value proposition to members and nonmembers alike, reinforcing the value of the TSIA brand
- Work as a member of the brand team to devise and implement brand voice and messaging that align with the organization's goals, target audience, and overall brand
- Collaborate with design teams on brand development initiatives, ensuring messaging consistency across all touchpoints
- Lead a monthly content and copy sync with writers across all departments to ensure consistency and uniformity throughout internal and external facing messaging
- Provide constructive feedback to team members and contribute to the continuous improvement of content creation processes
- UX/UI writing, collaborating with designers on wireframing, and enhancing user experiences
- Manage projects effectively, coordinating tasks, timelines, and resources to meet project goals
- Develop and enhance processes for efficient copy approvals, maintaining quality standards and compliance
Requirements
- Bachelor's degree in Communications, Marketing, English, or a related field (or equivalent experience)
- Proven experience as a copywriter, preferably in the technology industry or B2B environment
- Exceptional writing and editing skills with a keen eye for detail and grammar
- Ability to understand complex technical concepts and translate them into accessible content
- Proficiency in adapting writing style to different audiences and channels
- Strong project management and organizational skills, with the ability to meet deadlines in a fast-paced environment
- Proficiency in Google Suite and familiarity with content management systems
- Portfolio showcasing a variety of writing samples across different formats and platforms
- Familiarity with SEO principles, digital best practices, and content optimization
- Previous experience collaborating with design teams and subject matter experts
- Understanding of content marketing strategies and their role in driving engagement and conversions
Benefits
There are many reasons why we think you'll love being part of the TSIA team (like flexible hybrid or remote work options, a great benefits package, professional development opportunities, and unlimited paid time off, to name a few), but here are three we think you'll be really excited about:
We're a growth company. Since TSIA was founded in 2009, we've steadily grown year over year, and we continue to see growth as we expand into new markets and add new offerings to our product portfolio. As a privately-owned company, we maintain the advantage of being able to be nimble and dynamic, which empowers employees to make quick decisions, learn from mistakes, and work together as one TSIA team to accomplish our goals.
We work with the biggest and best names in tech. TSIA is the world's leading research organization dedicated to helping technology companies of all sizes achieve profitable growth and solve their top business challenges. That means when you join the TSIA team, you'll have the opportunity to work with tech companies from around the globe and interact with some of the top executives in the industry. And with 80% of the Fortune 100 Tech companies as our members, we have a strong foothold in the industry and are making a big impact.
We value our employees and promote from within. At TSIA, we know that the secret to providing the best experience for our members starts with happy employees. Our company culture celebrates diversity, individuality, and growth, providing you with ample opportunities to showcase your strengths with support for further developing your skills. We understand the importance of a healthy work-life balance, and pride ourselves in creating an ideal environment for you to advance your career — come grow with us! To find your role at TSIA, go to www.tsia.com/careers.
Location: San Diego, CA 92127 (Fully remote, or option to work from San Diego office at our company headquarters, or in Los Gatos at our secondary office.)
