Your opportunity
We are seeking a highly skilled and strategic Senior Director, Monetization to lead and expand our pricing and revenue generation strategies within our fast-growing technology company. This position will play a pivotal role in shaping and driving the company’s monetization strategies, including pricing, packaging, revenue operations, and customer insights, to maximize growth and profitability. Reporting to the CMO, the Senior Director of Monetization will lead cross-functional teams and collaborate with marketing, sales, product, and finance to drive sustainable revenue growth.
What you'll do
Pricing Strategy Development:
- Develop and maintain pricing strategies that align with company objectives and adapts to market trends
- Lead the creation and optimization of pricing models, including the development of the customer segmentation and ideal customer profile, ensuring alignment with market trends, customer needs, and competitive positioning.
- Drive dynamic pricing strategies, pricing offers and corresponding sales plays that balance profitability with market share growth and customer satisfaction.
Competitive Intelligence & Market Analysis:
- Lead research initiatives on competitive pricing strategies and market trends, ensuring the company’s pricing stays competitive and differentiated.
- Identify and anticipate market shifts to adjust monetization strategies proactively.
Go-to-Market Alignment:
- Oversee the alignment of monetization efforts with sales, marketing, and customer adoption teams to ensure seamless revenue generation and retention.
- Develop systems and processes that optimize the full revenue cycle, from customer acquisition to retention.
Product and Pricing Alignment:
- Work closely with product management to ensure pricing strategies reflect product value, customer needs, and market opportunities.
- Influence product packaging and tiers to align with different customer segments and use cases, enabling more flexible pricing structures.
Customer Analytics and Insights:
- Leverage data to analyze customer behavior, segment pricing elasticity, and develop personalized pricing models that maximize revenue opportunities.
- Build a robust system for ongoing customer feedback loops that inform product, pricing, and market strategies.
Alliance, Channel and Partner Alignment:
- Manage and optimize pricing strategies across various sales channels, including direct sales, partners, and resellers.
- Ensure consistent pricing execution and profitability across all channels, including third-party partnerships.
Monetization Strategy Innovation:
- Lead efforts to explore and implement new monetization models, including usage-based pricing, value-based pricing, and freemium models, to drive incremental revenue streams.
- Collaborate with internal stakeholders to identify opportunities for product upselling, cross-selling, and subscription expansion.
Financial Modeling and Forecasting Alignment:
- Regularly collaborate with finance on financial models to forecast revenue based on pricing strategies, providing key insights for leadership on pricing impacts.
- Regularly collaborate with finance to model various pricing scenarios, ensuring the company achieves both short-term and long-term financial objectives.
This role requires
- 15+ years of experience in monetization, pricing, or revenue strategy, ideally within a technology company or technology-driven organization.
- Proven experience in developing and executing successful monetization strategies that have driven growth in dynamic, competitive markets.
- Strong understanding of SaaS pricing models, including subscription-based, usage-based, and value-based pricing structures.
- Demonstrated ability to work cross-functionally with product, sales, marketing, and finance to deliver impactful revenue results.
- Exceptional data analysis and financial modeling skills, with the ability to translate insights into actionable pricing strategies.
- Strong leadership and team-building experience, with the ability to inspire and mentor teams to achieve high performance.
- Ability to communicate complex pricing concepts to both technical and non-technical audiences.
- Bachelor’s degree in finance, business, economics, or a related field; MBA or advanced degree preferred.
Fostering a diverse, welcoming and inclusive environment is important to us. We work hard to make everyone feel comfortable bringing their best, most authentic selves to work every day. We celebrate our talented Relics’ different backgrounds and abilities, and recognize the different paths they took to reach us – including nontraditional ones. Their experiences and perspectives inspire us to make our products and company the best they can be. We’re looking for people who feel connected to our mission and values, not just candidates who check off all the boxes.
If you require a reasonable accommodation to complete any part of the application or recruiting process, please visit https://newrelic.avature.net/accommodations to submit your request.
We believe in empowering all Relics to achieve professional and business success through a flexible workforce model. This model allows us to work in a variety of workplaces that best support our success, including fully office-based, fully remote, or hybrid.
Our hiring process
Please note that visa sponsorship is not available for this position.
In compliance with applicable law, all persons hired will be required to verify identity and eligibility to work and to complete employment eligibility verification. Note: Our stewardship of the data of thousands of customers’ means that a criminal background check is required to join New Relic.
We will consider qualified applicants with arrest and conviction records based on individual circumstances and in accordance with applicable law including, but not limited to, the San Francisco Fair Chance Ordinance.
Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. New Relic does not accept unsolicited headhunter and agency resumes, and will not pay fees to any third-party agency or company that does not have a signed agreement with New Relic.
New Relic is proud to be an equal opportunity employer. We foster a diverse, equitable, and inclusive environment, free from all types of discrimination, so our Relics can thrive. We hire people with different backgrounds, experiences, abilities and perspectives.
Candidates are evaluated based on qualifications, regardless of race, religion, ethnicity, national origin, sex, sexual orientation, gender expression or identity, age, disability, neurodiversity, veteran or marital status, political viewpoint, or other legally protected characteristics.
Review our Applicant Privacy Notice at https://newrelic.com/termsandconditions/applicant-privacy-policy.
Estimated Base Pay Range: $ 194,000 - $ 242,000
The pay range above represents a reasonable estimate of the salary for the listed position. This role is eligible for a corporate bonus plan. Pay within this range varies by work location and may also depend on job-related factors such as an applicant’s skills, qualifications, and experience.
New Relic provides a variety of benefits for this role, including healthcare, dental, vision, parental leave and planning, mental health benefits, a 401(k) plan and match, flex time-off, 11 paid holidays, volunteer time off, and other competitive benefits designed to improve the lives of our employees.