If you are a current employee who is interested in applying to this position, please navigate to the internal Careers site to apply.
About MarketStar
In everything we do, we believe in creating growth, for our clients, our employees, and our community. For the past 35+ years, we have been generating revenue for the most innovative tech companies across the globe through our outsourced B2B demand, sales, customer success, and revenue operations solutions. We are passionate about cultivating career advancements for our people, and support them through mentorship, leadership, and career-development programs. We provide service and support to our communities through the MarketStar Foundation.
Our exceptional team is the cornerstone of MarketStar's accomplishments. We are proud of our award-winning workplace culture and to be named a top employer in our industry. These achievements are a testament to our six core values, embraced by our 3,000+ employees worldwide. From our headquarters in Utah, USA, to our global offices in India, Ireland, Bulgaria, Mexico, the Philippines, and Australia, we all work together to drive innovation and success.
We are excited to have you apply to join our MarketStar team and can’t wait to discuss how we can help you find growth!
About The Business Development Representative – IBM
MarketStar’s consultancy team is seeking an experienced Business Development Representative to partner and support our channel relationship with IBM. You will be at the forefront of driving digital sales and fostering relationships with clients within IBM. Your primary responsibility will be to understand the unique needs of each client and offer tailored solutions that enhance their business operations. You will leverage your knowledge of offerings and services to provide expert advice, demonstrate value, and create new opportunities to grow the channel.
Location: Salt Lake City, UT - Hybrid
What will you do?
- Salesforce Expertise: Become an expert in IBM’s internal Salesforce system. Track, analyze, and report on the effectiveness of marketing efforts in driving sales opportunities, providing actionable insights to sales teams.
- Opportunity Identification: Actively seek out new sales opportunities that are connected to your efforts. This includes identifying potential leads within your assigned accounts and ensuring they are pursued effectively by the sales team.
- Lead Management: Action incoming leads related to AI briefings, ensuring they are connected to the correct person within IBM. You will be responsible for setting these up within the agreed service level agreements (SLAs) to maintain high responsiveness and client satisfaction.
- Account Research & Intelligence: Identify and research top accounts within your assigned geography. Gather and present detailed intelligence on these accounts to relevant IBM sales representatives, helping them to tailor their approach and strategies.
- Internal Stakeholder Engagement: Build strong relationships and trust with internal IBM stakeholders across Sales and Marketing. Work closely with these teams to develop and execute strategies targeting specific accounts using account-based marketing (ABM) techniques, especially in areas like Gen AI, Hybrid Cloud Services, and Cybersecurity Services.
- Cross-Sector Collaboration: Present the BDR team and your role to different teams across various sectors within IBM. Drive engagement with our program and demonstrate how your efforts can increase pipeline opportunities for their teams and accounts.
- Strategy Development: Collaborate with Sales and Marketing to create and refine strategies that align with the needs of target accounts, focusing on driving growth in key areas such as Gen AI, Hybrid Cloud, and Cybersecurity.
What will you need to succeed?
- Experience in a Business Development, Sales, or Marketing role, preferably within the technology sector.
- Strong proficiency in Salesforce or other CRM systems; experience with IBM’s internal Salesforce system is a plus.
- Excellent research skills with the ability to gather, analyze, and present account data effectively.
- Outstanding communication and interpersonal skills, with a talent for building relationships and influencing stakeholders at all levels.
- Ability to work collaboratively across teams, sectors, and geographies.
- Experience with account-based marketing (ABM) and a strong understanding of Gen AI, Hybrid Cloud, and Cybersecurity services.
- Self-motivated, proactive, and able to work independently while driving collaboration and teamwork.
What We Offer: In our commitment to our “We Care” value, we believe in providing employees with valuable mental and physical well-being benefits including:
- Structured learning and career development programs
- Mental health program
- Generous Paid Time Off policy
- Paid medical leave
- Child/Dependent care reimbursement
- Education reimbursement
- 401k match, hardship loan program, access to financial wellness advisor
- Comprehensive healthcare coverage including medical, dental, and vision
The pay for this position is between $24.04 and may be paid hourly. This pay structure may include a variable bonus component. There are several factors to consider including but not limited to, the role’s responsibilities, experience, location, education/training, internal equity, and key skills. Your recruiter will provide more detailed information during the interview process.
MarketStar is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state, and local laws that prohibit employment discrimination. Reasonable accommodations are available on request for candidates taking part in all aspects of the selection process. If you are an individual who identifies as someone with a disability and require reasonable accommodation(s) to complete any part of the job application process, please contact us at people.success@marketstar.com
for assistance.