Description
At Marussia Beverages USA, we share a passion to build and grow brands that consumers love by leveraging our legacy of exploration, risk taking, and striving for each day to be better than the last.
In 2023, Marussia Beverages USA acquired Watershed Distillery, a premium, award-winning portfolio of craft brands in the American Whiskey, Gin, Vodka and Ready-To-Serve categories.
Together with Marussia Beverages brands such as Hatozaki Whiskies, Mozart Chocolate Liqueurs, Torabhaig Scotches, and Akashi Tai Sakes, we enjoy a strong, fast-growing portfolio of craft, premium brands that have rich histories and incredible people behind them.
About The Team
We’re versatile professionals who thrive on accountability and trust. We’re open, curious, and embrace challenges. We’re here to do the best work of our careers. We have a collective enthusiasm for building something truly great together.
Why Join Us?
Impact: Play a key role in shaping the future of a dynamic and growing company in the Beverage Alcohol industry.
Innovation: Work in a creative and collaborative environment that values new ideas and approaches.
Growth: Opportunities for professional development and career advancement.
Culture: Join a team of passionate professionals dedicated to excellence and innovation.
The Role
The Vice President of Sales (VP of Sales) will lead the US sales organization, executing strategies to meet growth targets in alignment with the company’s overall objectives. This role requires a strong understanding of the beverage alcohol industry, including distributor relationships, channel management (on-premise and off-premise), and regulatory compliance. The VP of Sales will guide and develop a high-performing sales team, foster robust customer relationships, and drive revenue growth. Reporting to the COO, the VP of Sales will collaborate with the executive team to support business growth, market expansion, and maintain a competitive position in the industry.
Key Accountabilities
- Achieve US financial sales goals
- Oversee and optimize the US route to market
- Develop and manage sales forecasting processes
- Collaborate on FY AOP (Annual Operating Plan) planning
- Execute and adjust sales strategy
- Lead, motivate, and develop the US sales team
What You’ll Do
- Work closely with the executive team to refine and execute the US sales strategy.
- Drive both brand and portfolio strategies that balance immediate and long-term growth objectives.
- Lead and scale the US commercial sales team to achieve revenue and market share goals.
- Set sales targets, align performance incentives, and ensure compensation matches success metrics.
- Manage and optimize distributor relationships and the route to market, ensuring efficiency and growth.
- Build, coach, and sustain a high-performing sales team responsible for managing distributors, accounts, pricing, and programs.
- Collaborate with marketing to design customer engagement strategies for priority brands.
- Cultivate strong relationships with internal departments (marketing, finance, logistics) and external partners, including brand owners and distributors.
- Track market trends and provide regular business updates, including insights into competitive activity.
- Drive expansion opportunities with national accounts and control states.
- Manage distributor and major customer programs, including pricing and promotions.
- Collaborate on budgeting processes across sales, marketing, and distributor activities.
- Support demand planning and logistics to ensure alignment with sales goals.
Requirements
- Bachelor’s degree in Business or a related field; MBA preferred.
- 8+ years of sales experience, with at least 3+ years in a leadership role within the beverage alcohol or CPG industry.
- Proven ability to manage accounts and distributor relationships within the beverage alcohol industry.
- Process-driven leadership style with experience building high-accountability teams.
- Deep understanding of the three-tier system and familiarity with industry data sources.
- Analytical mindset with the ability to interpret market data and develop actionable sales strategies.
- Innovative, forward-thinking approach to staying ahead of market trends.
- Ability to work in a fast-paced environment, handling multiple priorities effectively.
- Willingness to travel frequently.
- Experience with EOS is a plus.
Minimum Requirements
- Legally authorized to work in the United States
- Must have a motor vehicle and possess a valid driver’s license
- Light lifting, bending, stooping, kneeling may be required
Pay And Benefits
Medical, dental, vision, life insurance
Paid parental leave
Ample PTO to support a life well-lived away from work
How To Apply
Please submit your resume with a cover letter to introduce yourself to us as a colleague and share some recent work that you’re especially proud of.
Please note that we’re unable to offer individualized feedback during the interview process due to the high volume of applications we receive.
