Company Description
About CyberArk:
CyberArk (NASDAQ: CYBR), is the global leader in Identity Security. Centered on privileged access management, CyberArk provides the most comprehensive security offering for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads and throughout the DevOps lifecycle. The world’s leading organizations trust CyberArk to help secure their most critical assets. To learn more about CyberArk, visit our CyberArk blogs or follow us on Twitter, LinkedIn or Facebook.
Job Description
CyberArk is seeking a Campaign Strategist, reporting to the Director of Identity Security Campaigns, to support our cross-solution campaigns. The Identity Security Campaign Strategist is a critical role, designing and delivering effective campaigns and programs to educate the market and drive demand for our solutions worldwide. The ideal candidate is a strategic thinker, applying a data driven mindset to developing and executing leading edge Omni Channel integrated global campaigns. This person is an excellent communicator with a passion for building consensus across a wide variety of organizational stakeholders, achieving alignment on goals and cohesive execution of the GTM plan.
This is an exciting opportunity for a creative marketing professional who is a self-starter with broad experience across a variety of marketing disciplines and channels, and an understanding of how to bring these channels together in a cohesive brand experience across marketing campaigns and programs.
- Own strategic planning and execution of cross-solution integrated marketing campaigns to reach a defined target audience. This could include digital programs, virtual events, ABX programs etc.
- Develop a deep understanding of the audience, including key personas, ideal customer profiles, and market drivers.
- Lead the content strategy in partnership with the corporate messaging and content marketing teams to develop thought leadership strategies, story arcs and agreed upon content deliverables to position CyberArk as an industry leader in Identity Security at every stage of the buyer’s journey.
- Write promotional content – eDMs/DMs, landing pages, ads, social media posts, etc.
- Build integrated campaign architecture and channel mix designed to lead the target audience along a cohesive buyer’s journey from awareness through adoption and expansion; selecting and executing tactics that will achieve target goals.
- Develop nurture strategy and framework in collaboration with marketing automation team to ensure maximum lead conversion.
- Manage digital footprint and strategy related to supporting campaign objectives in partnership with the web, social and digital media teams.
- Manage and coordinate the campaign implementation process, aligning with key stakeholders across marketing functions on roles, responsibilities, key objectives, timelines, milestones, and deliverables.
- Maintain internal collaboration site, keeping available campaign materials and kits up to date and readily available for global activation by various teams and stakeholders.
- Support sales and SDR enablement to ensure highly successful outbound prospecting motions, and a consistent messaging framework across every prospect interaction with CyberArk.
- Partner with the channel marketing organization to deliver scalable repeatable programs to be executed through the channel to support shared business goals.
- Document processes, create templates, publish program briefs and execution instructions.
- Analyze and evaluate campaign performance, reporting to key stakeholders regularly and optimizing performance based on real time metrics.
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Qualifications
- Experience in B2B Enterprise Technology Marketing, with a focus on building global EC/NC integrated marketing campaigns for a B2B technology company. Cybersecurity marketing experience is a plus.
- 5+ years of demand gen campaign experience and/or marketing program management experience.
- Exceptional communicator, comfortable navigating large teams and operating cross-functionally with stakeholders.
- Deep understanding of campaign creation, tools and platforms used across both digital and traditional marketing tactics.
- A deep understanding of funnel conversion and campaign performance metrics, with the ability to use information from tools like Tableau and Marketo.
- Strong leadership and consensus building skills, with a willingness to work diplomatically while keeping targets and goals top of mind.
- Results driven, with the ability to analyze data to make inferences and recommendations for program modifications and optimization.
- Strong project management skills, deeply detail oriented with the ability to coordinate multiple projects across various people and teams while meeting deadlines and delivering on key objectives.
- Extensive hands-on experience with marketing automation and program collaboration tools: SFDC, Marketo, 6Sense, Demandbase, Microsoft Suite, PathFactory, Uberflip, Drift etc. AI marketing tool knowledge is a plus.
- Thrives in a fast-paced evolving environment.
Additional Information
CyberArk is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.
The salary range for this position is $92,000 - $130,000/year, plus commissions or discretionary bonus, which will be based on the employee’s performance. Base pay may also vary considerably depending on job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits.
