Who We Are: Fueled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan. Translating to ‘my imagination’ in Arabic, KAYALI provides a modern fragrance experience inspired by Mona’s rich Middle Eastern heritage and the art of layering scents to help you create your mood; where sharing scents is a ritual and smelling good is both an act of goodwill and self-love. Mona collaborates with some of the world’s most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jeweled bottles.
Our Mission: To make everyone feel like the diamond they are! To build a global community of fragrance lovers through the power of scent and by providing them with the most innovative & luxurious fragrances, education and sharing our Middle Eastern fragrance rituals with the world.
Summary: The PR and Influencer Manager will be responsible for developing and executing strategic PR and influencer marketing initiatives to drive brand awareness, engagement, and growth for KAYALI across the ‘Amercias’ markets. This role requires a creative, analytical, and results-driven individual with excellent interpersonal skills and a deep understanding of the beauty and fragrance industry.
Requirements
Essential Duties and Responsibilities:
Develop and implement comprehensive PR and influencer strategies aligned with KAYALI's marketing calendar and global brand objectives
Drive KAYALI to achieve and maintain top Global Earned Media Value (EMV) across influencers and press
Continuously analyze market trends and competitive brand activations to keep KAYALI at the forefront of the industry
Manage and grow KAYALI's influencer database across the Amercias, with a focus on identifying and nurturing relationships with forward-thinking content creators
Implement innovative influencer campaigns and partnerships that drive brand awareness and sales
Analyze influencer performance data to optimize strategies and improve ROI
Cultivate and maintain strong relationships with key beauty and lifestyle media contacts across the ‘America’s’ and Canadian markets
Develop compelling press materials, including press releases, product information, and brand storytelling content
Secure high-impact media coverage, including product features, interviews, and brand stories
Plan and execute engaging PR and influencer events, both in-person and digital, to support product launches and brand initiatives
Collaborate with cross-functional teams to ensure seamless event execution and maximum impact
Utilize tools such as Brand Watch and Tribe Dynamics to track, analyze, and report on PR and influencer campaign performance
Provide regular insights and recommendations to senior management based on campaign results and industry trends
Manage freelancers, fostering a culture of creativity, collaboration, and excellence
Collaborate effectively with global teams to ensure consistency in brand messaging and best practices
Requirements:
Bachelor's degree in Public Relations, Marketing, Communications, or related field.
Minimum 6 years of experience in PR or influencer marketing, preferably within the beauty or fragrance industry
Fluency in English, with proficiency in at least one other language (Spanish or Portuguese preferred)
Exceptional relationship-building skills and a natural communicator
Strong analytical skills and proficiency in data analysis tools and reporting platforms
In-depth knowledge of the beauty and fragrance industry, including current trends and key players.
Experience with influencer marketing platforms (e.g., Brand Watch, Tribe Dynamics) and PR tools (e.g., Cision)
Excellent organizational skills with the ability to manage multiple projects simultaneously
Proficiency in Microsoft Office suite, particularly Excel and PowerPoint
Creative thinker with the ability to develop innovative PR and influencer strategies
Benefits
Our Benefits & Perks:
Medical Insurance
Employee discounts on all Huda Beauty, Wishful, and Kayali products
Quarterly product gifting
Kayali is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.
