Basics

Job Title: Marketing Specialist – Team Sports

Reports To: Marketing Manager – Team Sports

Direct Reports: No

About Mizuno

Mizuno USA’s roots trace back to its parent company, Mizuno Corporation. Mizuno Corporation was established in Osaka, Japan in 1906 by Rihachi Mizuno. Today, Mizuno USA is located in Peachtree Corners, GA and continues to manufacture and distribute high quality golf, baseball, softball, Team Sports, track & field, and volleyball equipment, along with apparel and footwear.

Since our founding, we have taken special pride and pleasure in being able to participate in the exciting world of sports and providing sports equipment of the highest quality. Each and every one of us is guided by the ideal of true sportsmanship. That was true over 100 years ago and is still true today. It is evident in our corporate philosophy which, simply stated, is "Contributing to society through the advancement of sporting goods and the promotion of sports."

Are you a competitor driven by overcoming extraordinary challenges? Are you motivated by being a critical team member? Do you aspire to join a brand that makes a difference in the communities we serve? Mizuno USA is seeking top performers like you carry on the legacy of one of the world’s most iconic sporting goods brands.

Every Mizuno USA teammate is a champion of our Mission and commitment to one another and athletes everywhere as they strive for ultimate achievement at every level of competition. Let us know if you're game-ready!

Summary

The role of the Marketing Specialist is to support product category managers in bringing products to market and creating consumer demand. This role is responsible for helping execute the long-term strategy of the division and its product focus points, and for developing and executing digital marketing plans to support that focus. Along with executing day to day social media and digital marketing operations to ensure on-time delivery of assets at product launches, this individual will assist in content creation, and support in-person trade show events and tournaments. They are accountable for working within a team first environment to help drive divisional profit, volume, and market share objectives.

Essential Duties and Responsibilities

The Marketing Specialist will perform specific tasks like the following:

Collaborates with product and sales teams to understand product and communication needs, in order to develop and execute social media plans and initiatives that will spur demand and drive sales
Owns the creation and execution of digital marketing content with assistance from creative team and Team Sports Marketing Manager
Creates actionable plans to grow and maintain social media follower-ship on popular social media platforms
Assists in creating and implementing weekly, monthly, and annual content schedules; coordinates schedules with new product launch plans
Creates and coordinates paid social media ads; evaluates success of campaigns when completed
Develops integrated social media posting strategies and plans
Tracks and analyzes social media activities and progress toward strategic marketing objectives
Regularly researches the latest marketing trends and finds the best ways to promote the brand
Analyzes and manages social media spend effectively within budget guidelines
Occasionally travels to team sports events and photo shoots to gather marketing content

Qualifications

Bachelor's Degree in Marketing, Journalism, Advertising, Communications, or a closely related field
Previous experience developing unique and engaging marketing content for social media and other digital platforms; may be requested to show examples of prior work
Intimate knowledge of one or more team sports (e.g. baseball, softball, volleyball, swimming, tennis, soccer) and the nuances of product, retail landscape, and consumer trends; experienced athletes will be given special consideration
Mastery of social media marketing tools and trends in the world of sports, especially Instagram, TikTok, YouTube, X (formerly Twitter), and Facebook
Previous experience using Canva or a similar content building platform
High proficiency with Microsoft 365 applications
Exceptional communication, relationship-building skills, and teamwork
Ability to think critically, analytically, creatively, and strategically
Resourcefulness and strong initiative to see tasks through to successful completion
Exceptional organization, time management, and follow-up skills
Ability to manage multiple priorities and meet deadlines in a fast-paced environment
Positive, constructive approach to solving problems and working with colleagues
Ability to travel up to 20% of the time

Physical Demands/Essential Functions

Some physical lifting and moderately strenuous exertion required for event setup and teardown.
Prolonged periods of sitting at a desk and working on a computer in an open office environment.
Visual acuity required for evaluating print and digital marketing materials.

Whenever possible, Mizuno USA, Inc. strives to promote from within if the skills and necessary qualifications meet the requirements for the position. Internal and external candidates will be considered for the position and the best candidate will be hired.

Mizuno USA, Inc. is an Equal Opportunity Employer: All qualified applicants will receive consideration for employment and will not be discriminated against based on their race, gender, disability, veteran status or other protected classification.

EOE M/F/D/V

Mizuno USA jobs

Marketing Specialist - Team Sports