Job Summary:

Allies of Skin is seeking a dynamic and experienced Vice President of Digital Business to lead and manage all aspects of our e-commerce strategy and operations, with a strong emphasis on Amazon and other digital marketplaces. This role is pivotal in driving the growth and profitability of Allies of Skin’s digital sales channels. The ideal candidate will have extensive experience in the beauty industry, with a deep understanding of e-commerce platforms, digital marketing, customer acquisition cost (CAC), and customer lifetime value (LTV).

This role is based in Los Angeles and reports to the CEO.

Key Responsibilities:

E-commerce Strategy & Execution:

Develop and implement a comprehensive e-commerce strategy that aligns with Allies of Skin’s overall business objectives.
Oversee the day-to-day operations of the e-commerce platforms, ensuring seamless customer experiences and optimal site performance.
Focus on strategies to grow and scale e-commerce channels profitably.

Amazon Marketplace Management:

Lead the strategy and execution for Allies of Skin’s Amazon business, including product listings, pricing, promotions, and fulfillment.
Work with agency of choice to optimize Amazon Advertising campaigns to drive traffic, increase sales, and maximize profitability.

Digital Marketing & Sales:

Collaborate with the marketing team to develop and execute digital marketing campaigns that drive traffic, conversion, and revenue growth.
Utilize data analytics to inform marketing strategies, measure the effectiveness of campaigns, and improve ROI.

Customer Acquisition & Retention:

Develop and implement strategies to grow new customer acquisition profitably.
Manage and optimize customer acquisition costs (CAC) and customer lifetime value (LTV).
Enhance the online customer journey through personalized and innovative shopping experiences.
Implement customer retention strategies to increase repeat purchases, build brand loyalty, and maximize customer LTV.

Product & Inventory Management:

Oversee the digital product catalog, ensuring accurate product information, availability, and competitive pricing.
Work closely with supply chain and inventory teams to manage stock levels, optimize fulfillment processes, and reduce costs.

Team Leadership & Development:

Lead and mentor a team of e-commerce professionals, fostering a high-performance culture.
Provide ongoing training and development opportunities to ensure the team stays current with industry trends and best practices.

Performance Monitoring & Reporting:

Monitor key performance indicators (KPIs) and prepare regular reports on e-commerce and Amazon sales performance.
Use insights to drive continuous improvement, strategic adjustments, and profitability.

Partnerships & Vendor Management:

Manage relationships with third-party vendors and partners, including technology providers, digital agencies,and partners.
Negotiate contracts and agreements to ensure favorable terms and conditions, focusing on cost efficiency and profitability.

Qualifications:

Education: Bachelor’s degree in Business, Marketing, Digital Commerce, or a related field.

Experience:

Minimum of 10 years of experience in e-commerce and digital business, with at least 5 years in a senior leadership role.
Proven experience in the beauty industry is essential.
Extensive experience managing Amazon and other major online marketplaces.

Skills:

Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent leadership and team management abilities.
In-depth knowledge of digital marketing, SEO, PPC, and online sales strategies.
Proficiency in e-commerce platforms (e.g., Shopify, Magento) and tools (e.g., Google Analytics, Amazon Seller Central).
Exceptional communication and interpersonal skills.
Experience in managing customer acquisition costs (CAC) and optimizing customer lifetime value (LTV).

Key Attributes:

Strategic thinker with a hands-on approach.
Results-driven with a focus on achieving and exceeding targets.
Innovative and customer-focused mindset.
Ability to thrive in a fast-paced, dynamic environment.
Strong business acumen with a focus on profitability and sustainable growth.

Working Conditions:

Full-time position.
Occasional travel may be required.

Allies of Skin is an equal-opportunity employer and values diversity in the workplace. We encourage all qualified individuals to apply.

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Vice President of Digital Business