td { font-family: arial, helvetica, sans-serif; font-size: 14px; } .compact li, .sfpanel ul li { line-height: 100%; background: none; list-style-type: disc; padding: 0 0 3px 0; } .sfpanel ul { padding-left: 16px; padding-right: 20px; margin: 0; } ul, menu, dir { -webkit-padding-start: 16px; } ul { padding-left: 16px; padding-right: 20px; margin: 0; }

OmniChannel National Account Manager

Ecommerce | Naperville | Full Time | Permanent

Wilton is a US heritage brand with a 95-year history in baking and decorating. Now fully integrated into the Dr. Oetker family, Wilton aspires to be the most influential and successful cake decorating brand. Learn more about Wilton at www.wilton.com.

Job Summary

Do you consider yourself a Strategic Practitioner and lifelong learner in eCommerce and OmniChannel management? The OmniChannel Manager is responsible for driving sales growth for our U.S. OmniChannel customers, with a primary focus on Walmart and Grocery accounts. Reporting directly to the Director eCommerce, you will have direct responsibility for each omnichannel account and ownership of the performance pillars of Traffic and Conversion, with collaboration on Assortment and Availability. This includes developing and executing online sales and marketing strategies to drive profitable growth, managing buyer relationships in collaboration with national account managers, overseeing joint business planning, paid search, online trade promotions, and conducting full-funnel analytics.

This position requires a strategic leader with focus in portfolio management, catalog content planning, item setup and maintenance, promotional strategy and business analysis. You will be tasked with analyzing the competitive landscape and retailer online trends, while incorporating insights to identify and recommend additional revenue growth opportunities. The OmniChannel Manager a key role in fostering a high-performance culture centered on continuous feedback and improvement, enabling the Wilton Brands vision, mission & values across the company.

Essential Responsibilities

Lead business planning for the Omni customer channel, delivering on annual, quarterly, and monthly growth and profitability goals for the Omni business.
Manage day-to-day operations and drive growth of retailer-owned platforms, including defining and meeting sales goals.
Assist in creation of annual budget based on sales plan and manage spending throughout the year to hit budgeted plan for the omni portion of the business.
Forecast, promote, and manage trade spend across all omnichannel customers.
Develop channel-specific growth plans in partnership with Brick & Morter Account Managers which are consistent with the overall eCommerce strategy and enterprise-level priorities.
Continuously analyze available data sets to optimize online merchandising efforts, drive sales, develop promotional strategies, and improve overall conversion for multiple business lines and retailers within the Wilton Brands eCommerce business.
Measure ROAs and other KPIs to monitor effectiveness of merchandising and marketing efforts.
Monitor traffic, conversion, frequency, and basket KPIs on a weekly basis and commission optimization of content to positively impact metrics and deliver team goals.
Communicate and deliver best-in-class digital shelf strategies and tracking with ongoing optimization recommendations aligned with brand goals.
Oversee the execution of the channel’s merchandising and marketing plan, including driving innovative approaches to merchandising/marketing/promotion tactics and partnering with retailers to deliver them in a multi-channel environment.
Lead and direct outside vendors/service providers (e.g., content, search, and ad agencies).

Education And Experience

Bachelor’s degree in Business, Marketing, Finance or comparable field required.
5+ years of experience in eCommerce, with a focus on Walmart, Target, Kroger, Albertsons, HEB, Ahold Delhaize.
Strong understanding of eCommerce advertising, merchandising tools, digital platforms, retail media, content optimization, and retailer strategy.
Experience building and managing relationships with external agencies and cross-functional teams.

Knowledge, Skills, And Abilities

Positive, energetic attitude with an accessible leadership style.
Strong interpersonal, cross functional and vendor relationship management expertise.
Keen acumen around financial metrics, P&L, and their drivers of success.
Demonstrated expertise in managing and executing projects with the highest level of quality and precision.
Highly resourceful, flexible, and creative in solving problems and strong sense of urgency to prioritize tasks and deliver results on schedule.
Balance and appropriately prioritize operational efficiency, data analysis, and various cross-functional teams’ input.
Thorough technical and operational understanding of D2C e-commerce: experience with various e-commerce platforms and APIs.
Expertise in principles around responsive design, Mobile UX, Analytics, Reporting, SEO, ADA compliance, Ratings & Reviews across platforms.
Familiarity with Baking & Cake Decorating categories preferred.

Physical Demands

Professional office environment, sedentary in nature.
Routinely use standard office equipment such as (laptop computers, monitors/keyboards, printers, and telephones).
Processes information and communicate effectively with others.
Ability to travel domestically and internationally as needed.

Wilton values an engaging in-person work environment with focus on cross-functional collaboration and problem solving. We also recognize the need for workplace flexibility. This is why Wilton offers a hybrid schedule with the ability to work half a day on Fridays.

Wilton is an equal employment opportunity employer. We attract and retain the best qualified people without regard to race, color, religion, national origin, gender, gender identity, sexual orientation, age, individuals with disability or veteran status as provided by law. Wilton Brands LLC is an Equal Employment Opportunity Employer/Disability/Veteran.

For applicants or employees who are disabled or require a reasonable accommodation for any part of the application or hiring process, you may request assistance via email at TalentAcquisition@wilton.com.

Contact

Wilton Industries Inc.

Wilton Talent Acquisition Team

800.794.5866

E-mail: TalentAcquisition@wilton.com

www.wilton.com/careers

Dr. Oetker India jobs

OmniChannel National Account Manager