Who We Are

We’re Talking Rain, and we’re so much more than water. We build flavorful brands, like Sparkling Ice, Sparkling Ice +Caffeine, Sparkling Ice +Energy, Talking Rain Waters, and AQA pH waters. We're creating connections with every sip!

When it comes to success, we know we’re only as strong as our team. That's why we're an equal-opportunity employer. We value diversity and practice inclusivity, hiring great people who enhance our company.

Our Rain Makers are our most important asset. That’s why we invest in them with ⁠benefits and development opportunities that reflect just how much we value them.

What You'll Do

Every single day, our Marketing team searches for surprising and refreshing ways to create connections with our consumers.

In this dynamic role, you'll lead our Brand team in developing and implementing innovative business and marketing plans to drive share, sales and profitability You'll be at the forefront of creating consumer driven, brand-led strategies that drive consumer engagement, trial, and loyalty. From managing external vendors to collaborating with cross-functional teams, you'll ensure that our go-to-market plans align with our brand priorities and deliver exceptional results.

Reports to: Chief Growth Officer

Direct Reports: Brand Manager(s)

Location: Onsite at our Preston, WA office 5 days a week

Life happens and we know it. In-office days and hours are dependent on department and business needs, so as long as you’re honest about your needs, we will do what we can to support when things pop up.

Annual Bonus Potential: 40% Eligibility is based on the company hitting annual financial targets.

Base Salary: $215,000 - $250,000 (depending on experience)

Note: New hires typically receive between minimum and midpoint, however, we may go slightly higher based on experience, internal equity and market.

Develop and implement annual business and marketing plans to achieve sales, market share, and profit goals. Lead the execution of these go-to-market plans, ensuring alignment with brand and company priorities, organizational capacity, and budget constraints. Manage external vendors and agencies to ensure deliverables meet quality and budget standards.
Conduct business reviews to measure, analyze, and report performance against goals. Identify key challenges and opportunities, and provide data-driven recommendations to enhance brand performance. Proactively offer solutions based on consumer, market, and retail metrics to address business opportunities and drive continuous improvement.
Partner with the CGO, championing a consumer-driven business model and culture. Translate consumer, category, customer, and competitive market insights into actionable annual business plans and long-term growth strategies. Serve as a brand storyteller, coaching others to effectively communicate the company’s narrative.
Stay informed on industry trends and competitive intelligence, representing the company at events and maintaining a strong professional network.
Design and implement innovative growth strategies for the product portfolio. Collaborate with Product Development & Innovation teams to establish long-term business visions, including three-year strategic plans.
Lead the commercialization of new product innovations by developing launch plans and coordinating with cross-functional teams. Partner with the Leadership Team to shape the innovation pipeline and growth initiatives.
Collaborate with the Sales Planning and Category Management teams to create compelling selling stories using consumer, category, and market insights, and participate in key account reviews to ensure customer satisfaction and gain valuable retailer insights.
Work closely with internal teams—including Insights, R&D, Media & Marketing Operations, Omni-channel & Shopper Marketing, E-Commerce, and Creative teams—to ensure brand equity alignment and seamless integration across the company’s programs and in the market.
Provide leadership and guidance to the marketing team, fostering a culture of collaboration, curiosity, accountability, and professional development.
Complete other responsibilities as assigned.

What You Bring

15+ years of experience in in brand management within the consumer packaged goods (CPG) industry, with a preference for food/beverage sector experience.
Bachelor’s Degree in Business, Marketing, or related field; advanced degree preferred.
Experience directly managing managers and a team of 3+ employees
Proven ability to manage multi-million dollar marketing budgets, driving efficient spend and maximizing return on investment.
Experience conducting regular reviews of business effectiveness/efficiency and making these reviews part of the business process.
Proven track record in creating, executing, and measuring marketing and sales plans that drive brand growth and consumer engagement.
Proven ability to lead the creation of long-term growth strategies that directly contribute to sales and profitability.
Strong analytical skills, including experience in syndicated data analytics, quantitative and qualitative consumer research, product validation, insight mining, and retail customer and shopper data.
Experience leading agencies, vendors, and creative brief processes and evaluating the effectiveness of creative assets.
Exceptional project management and organizational skills, with the ability to handle multiple priorities and stakeholder relationships.
Excellent communication skills, with the ability to present to both internal and external audiences and collaborate across cross-functional teams.
Demonstrated experience managing and negotiating with external vendors to ensure timely and budget-conscious deliverables.
Exceptional ability to craft compelling executive-level presentations that align with brand strategy.
Acts as a calm and settling influence in crisis situations and is looked to by others for direction and guidance.
Can efficiently and creatively solve complex problems that your organization or the entire company.
Ability to enlist commitment by involving others early and often as well as building behind the scenes support for ideas, strategies and goals.
Can communicate complex concepts and issues effectively, selecting language, tone and format targeted to the audience.
Sets high standards of performance and holds managers and employees accountable for delivering objectives.
Ability to outline a clear direction for teams and understand the interdependencies across the company to deliver on strategic priorities.

Rain Makers are people who are accountable, curious, and inclusive.

We hold ourselves accountable and recognize room for growth while openly accepting feedback. We embrace change to deliver progressive results.

Rain Makers don’t wait for answers – we go find them. Curiosity is part of what makes us so successful. Sometimes we push back, productively challenging the status quo.

We promote inclusivity. Valuing communication and respect, ensuring everyone has a seat at the table. We are an approachable bunch, building and fostering relationships with people of all backgrounds.

What We Offer

Nothing makes a great job even better than throwing in a few perks, and we want to equip our Rain Makers with everything they need to maintain their health and well-being. That means things like...

Three Weeks of Vacation. And that’s just to start! Spend some time with us, and you’ll accrue an additional week every few years, depending on your exempt status!
Six Weeks of Paid Parental Leave. Parents get to spend time at home bonding with their new addition (whether it arrives by birth, fostering, or adoption). For birth mothers, additional time is provided for medical leave. Depending on the state in which you reside, additional time may also be available for parents who do not require medical leave.
Flexibility Stipend. For eligible Rain Makers, spend this extra monthly stipend as you wish, but know it’s intended to contribute to things like your phone, internet or other business uses while working remotely or needs outside of normal working hours.
Relocation: Relocation Available (when available)
Onsite and Hybrid Employees: Get paid to carpool! Drive to work with another Rain Maker every week at least 2X a week and receive $0.25 per mile.
401k with Immediate Vesting. With matched contributions and investment customization, we'll help build a plan to reach your goals.
Fitness Reimbursements. We're all about going the extra mile, so we provide reimbursements for community events and competitions like fun runs, triathlons, and cycling tours.
- Employees may also enjoy access to our on-site gym in Preston complete with a personal trainer 2 days per week.
Medical/Dental/Vision. Not only do we offer it, but our plans are excellent and flexible to your needs. And one is even free for our Rain Makers!
Vehicle Program –
- Field Sales Specialist – Mileage is reimbursed at the IRS rate
- Field Sales Managers and Market Managers – Company car included!
- Regional Sales Managers and Sales Directors – We use the leader in vehicle reimbursement solutions, Motus. This program provides a monthly fixed and variable rate that adheres to IRS guidelines for the business use of personal vehicles.
- HQ Directors/VPs – Vehicle Stipend – This role qualifies for a vehicle stipend equaling $650/$800 monthly.

Please note, eligibility for our full benefits package is based on an average of 30+ hours per week in regular (not temporary) positions.

Want to get to know us better? Click to learn about us and our careers. You can also follow us on LinkedIn, Glassdoor, Instagram, and Facebook.

Talking Rain Beverage Co®, makers of Sparkling Ice jobs

Vice President, Brand