Vice President, CRM – Aspen Dental & ClearChoice

Job Description

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 16,000 healthcare professionals and team members at more than 1,200 health and wellness offices across 46 states in four distinct categories: Dental care, urgent care, medical aesthetic, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that health care can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of six consumer-facing brands: Aspen Dental, Motto Clear Aligners, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and AZPetVet. Each brand has access to a deep community of experts, tools, and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale. Our continued growth has created an opportunity to join us as a VP, CRM (Aspen Dental & ClearChoice).

Position Overview:

As the Vice President of CRM overseeing Aspen Dental and ClearChoice, you will be instrumental in shaping and executing a unified CRM strategy for our entire dental category. This executive role is pivotal in driving the CRM vision, strategy, and implementation across both Aspen Dental and ClearChoice, ensuring that our CRM initiatives enhance customer engagement, optimize retention, and accelerate business growth. You will oversee the CRM strategy for both brands, leading a high-performing team, and leveraging data to deliver exceptional customer experiences that drive new patient appointments, treatment plan acceptance, and overall revenue growth.

Responsibilities:

Define and execute a comprehensive CRM strategy for Aspen Dental and ClearChoice, aligning with the broader business objectives and marketing strategies of both brands. Create and implement innovative CRM initiatives to drive engagement, retention, and revenue across the entire dental category.
Develop and manage CRM strategies that align with the overall brand and marketing strategy, orchestrating the right messages at the right time to the right audience to drive customer engagement and revenue thru our direct-to-consumer channels.
Design and refine customer journey maps for both brands, ensuring that every touchpoint is strategically crafted to maximize customer acquisition, experience, and lifetime value.
Develop and execute a rigorous testing agenda to optimize content and channel performance, leveraging iterative testing, data analysis and continuous learning and improvement that allow for rapid test and learn capabilities and quick pivots as needed.
Optimize CRM channel performance including email and SMS marketing to drive, appointments, and top line revenue as well as channel efficiency.
Measure activities against KPIs to determine success of CRM initiatives, including standard KPI dashboards as well as ad hoc and testing results.
Lead the development and execution of marketing automation programs across email and mobile channels, ensuring high efficiency and effectiveness in achieving traffic, engagement, conversion, and revenue targets

Minimum Education and Experience

Bachelor’s degree in marketing, business, or a related field; MBA is a plus.
15+ years of progressive and broad experience in CRM marketing including cross-channel contact strategy, customer segmentation, direct marketing campaign development and execution.
7+ years of experience leading multi-functional teams.
Broad knowledge of CRM and CDP tools including marketing automation platforms and relational databases (e.g., Salesforce, Segment, Snowflake, etc.). Salesforce Marketing Cloud experience required.
Experience designing and deploying a comprehensive, cross-channel CRM program (retention-focused), utilizing a variety of messages/content, incentives, and engagement best practices to establish and enhance conversion, and CLTV over time.
Deep customer journey/lifecycle marketing expertise including segmentation, and personalization and customer journey management at scale.
Excellent leadership and communication skills, with the ability to collaborate effectively with cross-functional teams.

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Salary: $200,000 - $300,000 + bonus and equity opportunity.

TAG - The Aspen Group jobs

Vice President, CRM