Company Overview:

Website: https://www.orolay.com/

OROLAY. MADE TO ROAM.

Original, Refined, Open, Luxe, Aspiring, Youthful

Our Story

Orolay’s journey began in 2012 with a group of passionate and innovative fashion experts who were inspired by the boundless energy and potential of the metropolitan lifestyle.Understanding the strength, style, and originality of ourambitious audience, we took a disruptive stride into the global market with our headline stealing down puffer in 2018. Coveted and attained by millions, our 092 design found its way out into streets and sidewalks across the world. By making chic and timeless fashion widely available, we proved that luxury style can be accessible, inclusive, and immensely functional. From that seminal coat to a complete and growing collection, our apparel is designed to accompany and empower. Refined, desirable, and durable, our pieces are enduring companions that put a touch of elegance into every step of their owner’s nonstop pursuits.As a global fashion brand, we will never stop designing pieces that help people explore and express themselves everywhere they roam.

Our Value

Inclusivity: Like our vibrant city, we are open to all.We welcome people of all backgrounds, genders, and sizes to share in our story and journey.

Expression: We aim to inspire people to embrace their style and to share their truth confidently. We believe the more we explore and express ourselves, the more we explore and share with the world.

Quality: We make our products to match the strength and character of the people who wear them. With attention to the beauty of details and the necessities of function, our pieces offer the comfort and certainty of a reliable companion everywhere they go.

Freedom: We believe that fashion can enable people to roam further as they take on the world, so we aim to empower people’s journeys as they face the elements of weather and life alike.

Brand Personality

Confidence: We have certainty about who we are, what we’re worth, and what we’re capable of.

Ambitious: We strive to deliver the most value and quality into our pieces and aren’t afraid to disrupt the global industry.

Original: We have a unique perspective on the role of fashion in people’s lives and express it with authenticity and flair.

Welcoming: We make all people feel like they can wear our clothing and interact with our brand through genuine accessibility and thoughtful representation.

Job Summary:

The Marketing Manager will play a pivotal role in overseeing, coordinating, and actively participating in the development of marketing strategies and products for the organization.

Job Description:

Supervisory Responsibilities:

Recruit, interview, hire, and train supervisory and management staff within the department.
Oversee the daily workflow of the department, enhancing work efficiency and promotional effectiveness.
Provide constructive and timely performance evaluations.
Manage employee discipline and termination in accordance with company policy.

Duties/Responsibilities:

Develop and execute the team's growth strategy to achieve the company's marketing and promotional goals.
Direct and implement the organization's advertising and promotional activities.
Analyze target market information to identify and recommend effective marketing approaches. Plan brand promotion activities to elevate the company's brand awareness and reputation.
Manage relationships with partners and suppliers to ensure smooth collaboration on cooperative projects.
Identify new market segments that will benefit from company products.
Prepare effective advertising campaigns based on market research.
Stay updated on emerging products and services.
Collaborate with senior executives to develop growth plans for the organization.
Forecast, draft, implement, and oversee the department's operating budget.
Perform other related duties as assigned.

Required Skills/Abilities:

Excellent verbal and written communication skills.
Thorough understanding of market developments, marketing strategies, and practices.
Strong interpersonal and customer service skills.
Exceptional organizational skills and attention to detail.
Proficient analytical and problem-solving abilities.
Effective supervisory and leadership skills.
Strong negotiation skills and ability to manage relationships with external service providers.
Creative and innovative thinking to provide new ideas and strategies for marketing activities.
Familiarity with digital advertising, social media, content marketing, and influencer marketing concepts and strategies.
Proficiency in office software and digital marketing tools, such as the Microsoft Office suite and social media management platforms.

Education and Experience:

Bachelor's degree in Business Administration, Marketing, or related field required; Master's degree preferred.
Minimum of five years of experience in marketing and long-range planning required.
Preferred experience in fashion marketing.

Other Requirements:

Ability to work for prolonged periods sitting at a desk and using a computer.
Availability to participate in occasional conference calls with international teams.

OROLAY NY Inc.

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Marketing Manager