For over 75 years, Allura USA has been manufacturing and distributing fiber cement exterior building products that include lap siding, panels, soffits, shakes, and exterior trim. At Allura, we believe all homes should benefit from lasting looks and unbeatable beauty, durability, and strength you need all over your home.
Our products, manufactured in North Carolina and Oregon are specially formulated for high performance, look like natural wood but are fire, bug, moisture, impact and fade resistant with the strength and durability to handle any kind of weather in any climate. Our products also save you money because they are long-lasting, greatly reducing the need for repairs or replacement. Plus, they are backed by a tremendous 30-year warranty. Overall, Allura is the ultimate alternative to other building materials.
In order to build our company and make it as strong as it can be, we are always looking for people just like you - top, qualified talent eager to join our team.
DIVISION/LOCATION: Allura USA / Houston, Texas
POSITION TITLE: Vice President of Sales
REPORTS TO TITLE: Chief Executive Officer
GENERAL FUNCTION
Reporting to the company CEO, this position is responsible for the overall Sales efforts of ELEMENTIA’s Fiber Cement business (Three brands - Allura, Plycem, Maxitile). This individual will develop and manage the Four P’s (Product, Price, Place, and Promotion) for ELEMENTIA working closely with the ELEMENTIA business management team and especially with Director of Plant Operations and the sales Group. This position is directly responsible for leading managers of the division and indirectly responsible for all employees within the division.
ESSENTIAL FUNCTIONS
Actively work with the Allura Sales team to:
· Develop & Implement the overall ELEMENTIA-Market Strategies and plans.
· Develop “real-time” demand forecast model.
· Manage pricing across the country.
· Manage rebate and promotional programs per customer.
· Ensure customer loyalty.
· Understand “voice of the customer” and quality expectations.
· Understand competitor strengths and weaknesses.
· Deliver annual Revenue and gross margin budgets.
· Provide leadership and direction to ELEMENTIA-Sales and Marketing organization.
· Develop and Implement Market Plans to penetrate alternative channels.
o Two-Step distribution
o Lumberyards
o Builders
o Retail – Home Centers
· Directs implementation and execution of sales policies and practices.
· Ensures communications are coordinated, supports sales plan objectives, and meets organizational expenditure requirements in conjunction with VP of marketing.
· Recommends sales strategies for improvement based on market research and competitor analyses.
· Implements approved distribution strategies.
· Manages multiple channel selling strategies.
· Builds, develops, and manages sales team capable of carrying out needed sales and service initiatives.
· Performs other related duties as assigned.
KNOWLEDGE, SKILLS, AND ABILITIES
Key Measurables
· Performance versus sales and gross margin budget
· Development of new products and market/channel segment sales/profits
· Sales/Marketing Organization associate engagement
· Development and Implementation of Market/Product Plans by segment/geography
· Customer loyalty and satisfaction
Competencies
- Problem Solving/Analysis.
- Business Acumen.
- Strategic Thinking.
- Results Driven.
- Leadership.
- Customer Focus.
- Technical Capacity.
- Communication Proficiency.
ADDITIONAL COMMENTS
Work Environment
This position operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand, walk; use hands to finger, handle or feel; and reach with hands and arms.
Travel
This position requires frequent travel, more than 50%. Most travel is outside the local area and overnight. Some of the travel is international.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
