Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Role and Responsibilities
IBM is looking for a Product Marketer for the Security Product Marketing Team. This role is currently a highly
visible individual contributor role that crosses all categories of security software products. The focus of this role is to identify and work collaboratively across product domains, platforms and campaigns to determine security intersections of target buyers, and articulate cross messaging and tactics based on objectives and key drivers. This is a strategic solution PMM role that will focus on creating and driving narratives that bring the security use cases to life. Including thought leadership, sales enablement, GEOs, digital / web, etc.
The initial focus for this role will ensure the security narrative is easy to understand and implemented across web, assets, and communications.
They will frame, create messaging/positioning that the bridges Hybrid Cloud and AI campaign use cases / entry points in creating positioning that clearly articulate the Security narrative with a strong call-to-action (CTA) toward products like Guardium and Verify. Results and analytically driven to determine key drivers and solutions that will impact results.
IBM protects organizations with advanced and integrated portfolio of solutions with an innovative approach to help business leaders and security. Practitioners advance their security programs no matter where they are in their Hybrid Cloud and AI journey. This role will pull the go-to-market business plan and strategy together that intersect IBM Hybrid Cloud and AI strategy.
Role And Responsibilities
- Must be able to take complex products such as watsonx, AI and articulate the value proposition for security SW products and the intersection as part of a greater IBM solution. Two examples include: Protecting Data or Trustworthy AI that can include Guardium but also paired with products like Storage or watsonx.governance respectively.
- Using security buyer expertise to creating compelling security use cases, entry points, and assets - this role is the voice of a security buyer.
- Using data to identify and work with ecosystem, geo leaders, product management, sales, and marketing to analyze key drivers of results and make recommendations for improvements.
- Work collaboratively toward best-in-class solutions and initiatives to achieve Mega KPIs and financial objectives.
- Responsible for leading cross-functional teams to impactful initiatives that affect revenue.
- Represent security across top accounts, sales (enablement & sales plays), and ecosystem in driving tactics.
- Lead through influence across product marketing, content, and corporate communications leadership to drive and coordinate overall security messaging for things like AWS, AI campaigns, etc.
- Identify the key IBM differentiators for top level messaging.
- Accountable to iterate and test, what is working, what is not, and recommendations for improvements.
- Work on identified strategies across the entire sales funnel from awareness to demand to enabling sales to win/revenue.
Required Technical and Professional Expertise
- Must have experience in B2B Product marketing, within the technology, security and/or software industry; Must be experienced at storytelling, presentations and writing skills;
- Must have executive acumen with excellent communication skills;
- Must be able to collaborate and influence others such as marketing, sales, and product management;
- Must have an understanding of marketing performance drivers and associated leading and lagging indicators
Preferred Technical And Professional Expertise
College major within marketing
About Business Unit
IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
Your Life @ IBM
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
About IBM
IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
Location Statement
IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:
- Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being.
- Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs.
- Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law.
- Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals.
- Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences
The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.
This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.
We consider qualified applicants with criminal histories, consistent with applicable law.
IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.
Being You @ IBM
IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
